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A brief introduction to creativity techniques

Not only images, movies, or poems can be creative, but also people, behaviors, and businesses. Just what exactly is creative and what is not? Unlike in art, the degree of creativity in companies is judged not by society but creativity is reflected in unconventional solutions to complex problems or issues. Whenever known methods do not lead to success, rethinking is needed. To get a bit closer to this goal, you can make use of different creativity techniques in the business world. In the first step, therefore, it is advisable to get an overview of the existing methods. Creativity methods can be divided into two categories -the intuitive and discursive methods.

Intuitive creativity methods

The approach of the intuitive creativity method is based on the consideration of the overall problem. By multiple and unconscious thought processes a high output of ideas can be generated in the shortest possible time. Quantitative brainstorming is therefore emphasized. This includes mainly quiet, loud, or moving creativity techniques, whose efficiency can of course be increased by forming groups. A prominent representative is ,e. g., brain writing (the brother of brainstorming in writing); another known method is mind-mapping, with which associative links can be structured as a map and can be put in series.

Discursive creativity methods

In contrast to the intuitive problem solving approach in the discursive method, a solution path will be developed through deliberate and structured procedure step by step. Here, a problem is often decomposed into sub-problems, which are solved in individual solution steps separately and finally matched. Overall, this results in fewer, more focused, and rational solutions. The discursive methods include, inter alia, the cause-and-effect diagram, which puts the relationship of causality in focus.

Whoever is not satisfied with only one strategy, may also use a combination technique that combines both the intuitive and the discursive approach. One of these techniques is the TRIZ method (commonly known as “Theory of Inventive Problem Solving”) developed as early as the fifties in Russia.

Creative processes can thus be activated by a variety of strategies and methods. In the end, we can only hope that one or even several ideas pave the way to success.

Since there is a great variety and large number of creativity techniques, we will gradually introduce both intuitive and discursive methods in the future and examine the extent to which they are relevant and can be used in the startup environment.

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