easierLife develops a system for assisting nurses and private persons with their nursing duties. Information about how the patients are doing at home is collected using motion and contact sensors. An analysis method evaluates the date and informs the relative or nurses if necessary and in case of emergency –via SMS, email or a smartphone app. We interviewed the team on the idea behind easierLife, its founding period, and future prospects.
What does your company stand for?
easierLife aims at aiding and providing relief during days which are at times very stressing for nursing personnel. Caretakers of elderly people, whether relatives or nursing professionals e.g., in the outpatient service or assisted living, should get a better feeling that their loved ones are doing well.
Where and how did you get this brilliant idea?
The idea came to us in numerous discussions with care providers and discussion groups for persons nursing their relatives. They all had the same problem: anxiety and stress because they did not know how their old folks were holding up.
How did your founding team come together?
We have been working together for years on the topic of assistive technologies. It was only a question of time before we pulled forces to form a company.
What would you say are the benefits of being your own boss?
One can try out and implement the things for which one is willing to take personal responsibility. Although one has to take the rap for these decisions if something goes wrong, the satisfaction of having developed and the merit after things work out is incomparable.
What do you think are the properties that one should have to be a successful entrepreneur?
Composure–in case something does not go as planned–determination to draw things back to the right track in such situations.
What would you term as the hurdles on the way to a successful business? Where did you get support?
In my opinion, the hurdles lie in the founders themselves. One is very convinced of his/her own ideas and further development plans. An outside opinion on the project development and actual benefits for the target group is often very helpful. We got support from mentors who had a very good understanding of the customers’ actual requirements. We were therefore able to differentiate between the “nice to haves” and the “must haves” and thus concentrate on the most important features.
How did you deal with the large workloads during start-up?
A lot of support from friends as well as activities that serve as small distractions helped tremendously. Regardless of the workload, everyone needs an offset that has nothing to do with the topic.
Do you have any advice for other young entrepreneurs?
It is much better to plan and proceed step by step.