With its platform sunsteps.org, the company enspire UG supports social projects. When purchasing from one of the many partner shops of Sunsteps, such as Amazon, Zalando, or Thalia, up to 12% of the purchase sum is donated to the selected social project, with just one click and without much effort. There is no catch and the customer doesn’t pay a single added cent. The founding team of Sunsteps wants to make the world a little bit better by enabling anyone to support social projects every day without much effort. In an interview, we asked Maximilian Brandenburger of sunsteps.org about the idea, the startup time, and the future prospects.
The KIT spin-off Enspire UG implements “social entrepreneurship”: affiliate marketing for the good cause
Social commitment is extremely important for Maximilian Brandenburger. Even before he started studying, he gathered a lot of experience in the social area. As a student of industrial engineering at the KIT finally one thing led to the next: together with three other KIT students, he founded the firm Enspire UG in 2011, which maintains the platform sunsteps.org. “‘sun’ stands for positive thoughts and helpfulness, ‘step’ describes the little steps of the individual users, whose many small contributions can do good step by step,” Maximilian explains.