KIT Entrepreneurship Talks – “Banana software” and other quirks of IT startups with Ludwig Neer

CAS2_220x220The KIT Entrepreneurship Talks began the year with Ludwig Neer of CAS Software AG. Prospective IT founders and interested people gathered on January 22, 2015 in the Tulla Lecture Hall. Entrepreneur Neer founded CAS as early as 1986 together with Martin Hubschneider, building the company to become today’s market leader for CRM solutions. In his current position on the board for research and technology, Neer continuously works on the development of the company.

Since the startup of CAS about 30 years ago, the IT industry has rapidly changed. Neer witnessed this development and, at the talk, drew personal conclusions about what is different and important for IT startups today. Many changes have to do with the digitalization, the fast pace, and the large competition in the IT sector.

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A brief introduction to creativity techniques

Not only images, movies, or poems can be creative, but also people, behaviors, and businesses. Just what exactly is creative and what is not? Unlike in art, the degree of creativity in companies is judged not by society but creativity is reflected in unconventional solutions to complex problems or issues. Whenever known methods do not lead to success, rethinking is needed. To get a bit closer to this goal, you can make use of different creativity techniques in the business world. In the first step, therefore, it is advisable to get an overview of the existing methods. Creativity methods can be divided into two categories -the intuitive and discursive methods. Continue reading