Tag of the Month: Key Performance Indicators

In the beginning, the chances for success of a startup are often not clearly foreseeable. The startup team works hard on building the business and has at least a subjective feeling about whether they are on track for success with their idea. To make this feeling measurable, so-called “key performance indicators“ (KPIs) are used. But what exactly are KPIs? How do they shed light on progress? Continue reading