In the beginning, the chances for success of a startup are often not clearly foreseeable. The startup team works hard on building the business and has at least a subjective feeling about whether they are on track for success with their idea. To make this feeling measurable, so-called “key performance indicators“ (KPIs) are used. But what exactly are KPIs? How do they shed light on progress? Continue reading
livedooh GmbH develops software solutions for the digital outdoor advertising industry. Using own-developed Ad-servers, advertisement campaigns can be effectively controlled and advertised to targeted groups. Reactions of the viewers of the advertisements are analyzed using an anonymized, intelligent video analysis technology. The data is also used to evaluate the success of outdoor advertising. We interviewed the team on the idea behind livedooh, its founding period, and future prospects.