KIT Entrepreneurship Talks – Mikro Holzer of BrandMaker shares his lessons learned

BrandMaker_Holzer_220x220On February 12, 2015, Mirko Holzer of BrandMaker GmbH was welcomed as a guest at the KIT Entrepreneurship Talks. Holzer began a first attempt at founding while still at school. During his studies at the KIT (the University of Karlsruhe at the time), he was encouraged in his startup plans. He experimented with different ideas and is a successful entrepreneur and provider of a management system for the marketing industry today. Although Holzer “grew up” in the IT industry, his lessons learned are interesting for all founders:

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Spark, fire, coal – factors for success with the EXIST Business Start-Up Grant

Many of the founder teams of students, researchers, and / or graduates of the KIT wonder whether their ideas, their startup projects, or their research projects are suitable for an application for the EXIST Business Start-Up Grant. Directly related to this is the question of what to bring to a successful application. Below, we highlight the three main evaluation criteria – which we will discuss in detail in the founder consultation with the teams. Continue reading