avenyou offers a new mobile shopping experience for online shops. With its ecommerce applications for mobile devices, users can flexibly browse through the different shops. avenyou acts as a modern “search engine” and significantly simplifies shopping in numerous online shops. The users can discover new shops and subscribe to news from their favorite shops. Furthermore, it also includes additional services that come in handy when shopping. We interviewed the team on the idea behind avenyou, its founding period, and future prospects.