Tag of the Month: Key Performance Indicators

In the beginning, the chances for success of a startup are often not clearly foreseeable. The startup team works hard on building the business and has at least a subjective feeling about whether they are on track for success with their idea. To make this feeling measurable, so-called “key performance indicators“ (KPIs) are used. But what exactly are KPIs? How do they shed light on progress? Continue reading

KIT Entrepreneurship Talks – Mikro Holzer of BrandMaker shares his lessons learned

BrandMaker_Holzer_220x220On February 12, 2015, Mirko Holzer of BrandMaker GmbH was welcomed as a guest at the KIT Entrepreneurship Talks. Holzer began a first attempt at founding while still at school. During his studies at the KIT (the University of Karlsruhe at the time), he was encouraged in his startup plans. He experimented with different ideas and is a successful entrepreneur and provider of a management system for the marketing industry today. Although Holzer “grew up” in the IT industry, his lessons learned are interesting for all founders:

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