The KIT spin-off Enspire UG implements “social entrepreneurship”: affiliate marketing for the good cause
Social commitment is extremely important for Maximilian Brandenburger. Even before he started studying, he gathered a lot of experience in the social area. As a student of industrial engineering at the KIT finally one thing led to the next: together with three other KIT students, he founded the firm Enspire UG in 2011, which maintains the platform sunsteps.org. “‘sun’ stands for positive thoughts and helpfulness, ‘step’ describes the little steps of the individual users, whose many small contributions can do good step by step,” Maximilian explains.