Founders of the Month for December: Rüdenauer 3D Technology GmbH

Prototypes are a thing of the past. With the software platform “Cross Connected” from Rüdenauer 3D Technology GmbH, mechatronic processes can be simulated and visualized in real-time as high-end 3D graphics. This makes it possible for businesses to virtually develop and optimize machine and system solutions and to experience these solutions interactively. The software can be used in the areas of product development, e-learning, sales, and service. In an interview, we asked Rüdenauer 3D Technology about the idea, startup time, and future prospects.

The Rüdenauer 3D Technology team: Plamen Peykov, Matthias Rüdenauer, Andreas Rüdenauer, Dr. Yana Rüdenauer, Julien Kipp

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Dr. Albrecht Ricken at upCAT

On March 31st, the second round of upCAT (Startup Catalyst) will begin at KIT. During the 12-week intensive program, people interested in founding are guided and coached in their startup plans. They are prepared theoretically and practically for founding a startup or spin-off. KIT professors, as well as experienced senior experts, convey the essential contents regarding the topic of entrepreneurship and provide feedback for the individual startup ideas of participants.For the second time, Dr. Albrecht Ricken is a speaker for B2B and sales at upCAT. He is the business developer of the SAP AG. In a short interview, he discusses his work background, motivation, and expectations for upCAT.

What motivated you to participate as a speaker at the accelerator upCAT?
It fits well to my task at SAP. There, it is my job to accompany innovations from the first idea up until market adoption. Furthermore, I have also already founded a startup.

What is your field of expertise? What will prospective founders learn from you during the Focus Week?
My field of expertise is business development for new products in the B2B area. I am less acquainted with consumer goods business. I can teach founders how to commercialize innovations and about the path to market adoption.

What expectations do you have for the participants and for upCAT?
Curiosity. I am happy if the participants bring concrete questions about commercialization and the market entry of their product.

Were you already active in the field of business startups before?
Yes, I was responsible for commercialization in the “Global Business Incubator” at SAP. Before that, I had my own startup from 2002 to 2006.

Where do you see challenges on the way to becoming a successful business?
It often takes a pretty long time to get to the first paying customers. In order to pass this hard time, you need a concept.

What advice can you give to the young startup teams?   

  1. Founders should take the B2B area into account. In my experience, chances for success are higher there. Consumer goods business is often a winner-takes- all deal and there can only be very few winners.
  2. Gather experience in the branch first and build up a network. You can do this, for instance, by working in a different business for two or three years after your studies.